Celebrating Over 22 Years of Excellence in

Permanent Makeup

Professional Credentials

Fully Insured
Florida Department of Health Licensed Permanent Makeup Establishment
Florida Department of Health Licensed Tattoo Artist
Licensed in Florida and Colorado
Biomedical Waste Permit Holder
Bloodborne Pathogens & Communicable Diseases Certified
State Licensed Facial Specialist
Fully Compliant with all Department of Health Regulations

With more than 22 years of experience in the beauty industry, Mary Ritcherson has built a reputation for excellence, artistry, and uncompromising client care.

Mary's journey into Permanent Makeup began after being introduced to the field by a highly respected plastic surgeon in Tampa, Florida. Inspired by the opportunity to help women enhance their confidence and simplify their daily beauty routines, she immersed herself in advanced education and training.

After earning her Permanent Makeup certification in August 2004, Mary has performed more than 17,000 eyebrow procedures, making her one of the industry's most experienced artists.

Her signature NanoLines® technique (Nano Strokes) has earned international recognition, allowing her to educate fellow professionals (Over 1000 students) through advanced training programs, conferences, and industry events around the world.

Licensed in both Florida and Colorado, Mary remains committed to continuing education and staying at the forefront of Permanent Makeup innovation.

Industry Leadership

Mary is proud to be:

Co-owner of the Shades & Strokes brand
One of four Co-Founders of the America the Beautiful PMU Conference (Las Vegas)

Her vision extends beyond providing exceptional services. Mary continues to collaborate with leading Artists from around the world.

Our Philosophy

"I pride myself on maintaining the highest standards of care for every client who trusts me with their face."

The quality of our work reflects our dedication, artistic ability, and passion for this profession. Every procedure is performed with precision, integrity, and an unwavering commitment to excellence.

Permanent Makeup is more than a cosmetic service—it's a lasting investment in your appearance. We never lose sight of the responsibility that comes with every treatment we perform.

— Mary

Choosing the Right Permanent Makeup Artist

Permanent Makeup is a highly specialized procedure that requires extensive training, experience, and strict adherence to health and safety standards.

Unfortunately, not all technicians possess the education, licensing, or experience necessary to perform these procedures safely. Some complete only minimal training before marketing themselves as experts or "masters."

In Florida, Permanent Makeup professionals are required to hold both a Tattoo Artist License and an Establishment License issued by the Department of Health. Before choosing a provider, take the time to verify their credentials and ask to see their certifications and licenses.

An experienced professional should be able to provide:

Current licenses and certifications
Department of Health compliance
Extensive before-and-after photos
Client testimonials and references
A portfolio demonstrating consistent results

Remember:

Quality should always come before price. Exceptional work is an investment, and corrective procedures can be far more costly than having the procedure done correctly the first time.

Verify Credentials

All required licenses should be displayed prominently within the studio. If you cannot locate them, ask to see them.

This is your face. Choosing a qualified, licensed, and experienced Permanent Makeup professional can make all the difference in achieving beautiful, natural-looking results while avoiding costly corrections.

Commitment to Continuing Education

As a proud member of respected professional organizations, Mary believes that continuing education is essential.

She regularly attends advanced training courses, seminars, and industry conferences to stay current with the latest techniques, safety standards, products, and innovations in Permanent Makeup.

Client safety, comfort, and satisfaction remain her highest priorities.

Advanced Qualifications

Advanced Permanent Makeup Training & Diploma
State Licensed Facial & Skin Care Specialist
Four-Time Certified in Skin Needling & Microneedling

Owner/Artist

Mary Ritcherson